Orto Parisi was developed upon three main themes that circulated in the nose of Alessandro Gualtieri. One of them was the idea of freshness. If to ask “What is freshness?”, people tend to think of a seaside breeze, a smell of grass after the rain, faraway cold lands, the air in the mountains... But the scent of freshness can be something that happens in an instant, in a rushed and unexpected way. Freshness is about now. Like a slap in the face, a freshly killed prey, a smell of a freshly picked salad from the garden that still has a little bit of the soil
attached to it. Captured by the idea that freshness is something that is still alive, something that is there and that is real, Alessandro decided to develop the new scent collection. He took a trip down the memory lane and wanted to enliven and add personal experiences from his childhood. Particularly to capture the summers spent at his grandparents’ and intense moments experienced in the gardens. His grandfather, Vincenzo Parisi, had a special relationship with the soil – he used to collect his needs in the buckets and fertilize the soil of the garden with them. The smell of an infinite was constantly present in this garden.
A smell of freshness and stench, attraction and repulsion. Driven by these thoughts and experiences, Alessandro began his research and faced the fact that nowadays, common bodily smells are perceived as unpleasant. The smells that were considered natural and common are now rather covered and over-deodorized. He wanted to uncap the real smell of life by creating Orto Parisi perfumes. Orto Parisi is something very personal to Alessandro Gualtieri, as well as it is something universal, something that touches the overall topic of the scent culture and perceptions in general. One should keep in mind that the fragrances in this collection are not linked to each other. Each scent is a personal interpretation of the smell of life or an embodiment of one of Alessandro’s personal experiences.