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    EmRata x AG

    • 2 min read


    Anyone who knows us, knows that jeans have been a staple in our wardrobes for ever. They are always in style, but just like any other fashion item, they also go through trends and changes. It's fair to say, we are always on the hunt for that next perfect pair.

    The highly anticipated AG Jeans collaboration with Emily Ratajkowski has landed at rpmmelbourne and in it we may have just hit the zeitgeist when it comes to on-trend denim.

    Designed to be a capsule that reflects a "spectrum of fashion versatility" for life in the city paired with the signature style and confident ease of the American model, actress, entrepreneur, author, and fashion icon.

    The rpmmelbourne edit of EmRata x AG features key jean trends for 2024 that fashion people in-the-know are wearing:

    • The Flared Split Hem - the slim leg accentuated with an elongating centre seam and cheeky slipt at the ankle gives rock and roll vibes without the retro and is super sexy. Love this the look? Shop the Aniston 
    AG jeans split hem Aniston style by EmRata
    • The Puddle Jean - think long to the ground - and not for rainy days! Suits long legs best, are you ready give 90's insouciance a spin? Do it in style with the Clove .
    The Clove jean by Ag Jeans and EmRata
    • The Workwear Pant - clean dark denim and utility styling combine 2 key trends in one cool cargo, the Amia. Workwear styling is all about timelessness, functionality, a lived in easyness and durable fabrics best reflect the ethos. 
    The Amia jean by AG Jeans and EmRata

    Also worth a call-out is the star piece of the collab, snapped on Emily and other street style icons again and again, the faux leather trench. The Valentina Coat is one of those pieces you'll wear on repeat. And considering the trench is a “French girl” signature, we know our rpmmelbourne fashion lovers will be aware that this is a sound investment, a true wardrobe keeper.

    Valentina Coat by AG Jeans and EmRata

    Unsure how to style a leather trench? Take this street style compilation we compiled as an inspiration kick-start.

    street style leather trench

    Key takeaways from the influencers:

    • Keep It Simple - let the trench do the heavy-lifting. Pair it with denim and tailored pants, basic tees, white shirts or polo necks.
    • Boots And All - if you want to amplify the look, style the trench with leather boots to the knee or try chunky-soled chelsea boots like these Pedro Garcia suede beauties.
    • Attitude Is Everything - wear it with confidence! (And dark glasses).

    xx rpmmelbourne